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Mosquito Repellant NewsPaper
When dengue cases spiked in Sri Lanka, Mawbima turned the morning paper into protection.
Citronella in the ink, a typeface that taught prevention, and a special issue that sold out before 10am.
Even Bill Gates called it out.
Sri Lanka
Mosquito Repellant NewsPaper
Life Saving Letter
Mawbima Newspaper
Brand
Sri Lanka
Location
Leo Burnett
Creative Agency
When dengue cases spiked in Sri Lanka, Mawbima turned the morning paper into protection.
Citronella in the ink, a typeface that taught prevention, and a special issue that sold out before 10am.
Even Bill Gates called it out.
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